A fitting new name and identity for a short term letting agency

Short Let Space provides fully furnished, short let accommodation for business and leisure visitors to Oxford and the Thames Valley. They offer apartments, houses and cottages, from studios to one, two and three-bedroom properties.

Previously named “Weekly Homes” which we thought was more of a magazine title… we re-named the company with a simple descriptive name that was instantly Google friendly. This aspect was incredibly important as that is precisely what potential clients would put in as part of a search term and everybody searches online for short let properties.

The design of the logo creates a recognizable symbol based on the combination of a floor plan of a room – and a blog symbol. Blogging about the local area is a key aspect of their site. The website uses this recognisable shape of the symbol as a device throughout along with the strong bright orange colour to create a distinctive design for the site