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The brief for Edgars was to update their material but to retain the essence of what they had and not to move too far away from their past identity.

We managed to create a new strong logo and identity that we have now implemented across all of their communications - updating it and strengthening the look to be more confident, modern but retaining the essential elements of their past so their clients felt confident that Edgars was evolving and improving - but not fundamentally changing.

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